Get all the guidance you need to help you on your journey to funding such as investment and to support you towards your successful launch.
2.5 hours of video in 21 lessons
18 key document templates
5 1:1 advisory sessions
Weekly group coaching with experts and other founders on the same journey as you, until you secure funding!
Requirements: This program shows you exactly how to gather and document your technical requirements. This is critical documentation needed to obtain investment and to build high quality product.
Prototype: You'll be guided through to process to turn your requirements into wireframes, user specification and a prototype without spending extra money on designers.
Quotes: Learn how and get help getting quotes to design, build and test your product so you know exacly how much money you need.
Funding/investment: Fully prepare your funding strategy, your pitch deck and your pitch so you can seek funding with confidence.
1:1 advice & group coaching: You'll get 5 1:1 advisory sessions to cover your exact needs in confidence. You'll also have access to group coaching where you can benefit from the experiences of other founders in your situation to support you with any questions or hurdles you have, helping you move forward and succeed as a founder, giving you the help, knowledge and confidence that you need to launch and grow your startup.
Stuart has 35+ years of experience creating 8 software startups with 21 products (11 million users) and 3 exits (8-figures). He's helped many other founders create their own startups (7-figures of investment secured).
This is exactly what will be covered in this course
This program is for founders that have already started laying the foundations of their software startup. This includes starting the product-market-fit journey, engaging any co-founders if necessary, possibly started building investor relationships and setting up the business. If you have not done this yet, see the Software Startup: Foundation Program.
Topic 1: Document register
You will create many documents which maximise your chances of success - as well as keeping costs down. Keep track of these with a document register.
Topic 2: Question register
There will be a lot of unanswered questions and unmade decisions initially. That's OK - especially if you track them properly with a question register.
Topic 3: Users & organisations
Your software will almost certainly have users and may have the concept of organisations. Lay firm foundations by defining these properly.
Topic 4: Concepts document
Not often written, this document gives you a glossary and explains all the concepts of your product, saving on miscommunications and inefficiencies that will arise without it.
Topic 5: User stories
A really easy way of defining what your software needs to do. This topic shows you how to do this properly so your software contains everything you need.
Topic 6: Milestones
There will be more than one version of your software as it evolves. Keep track of these and communicate properly with all stakeholders.
Topic 7: Platforms
Web-only? Mobile-only? Both? It is critical to decide where you will start and the details of this. This important topic shows you how.
Topic 8: Notifications
Learn how to specify exactly what notifications you want in your software. Get this often missed step right from the start.
Topic 9: Requirements
This is the culmination of all the work done up to now to create your comprehensive functional requirements document using the extensive templates provided.
Topic 1: Wireframes
Learn how to create your own draft wireframes and convert these into a draft prototype. No design skills needed.
Topic 2: User specifications
Learn how to describe the behaviour of your wireframes. From the information shown to the page flow and handing events, doing this will mean you end up with the behaviour you want.
Topic 3: Prototype
Learn how to turn your draft wireframes and user specifications into an initial draft prototype - without paying anyone to do this.
Topic 1: In-house, outsource or hybrid?
Decide on the best development team strategy for you by understanding what's involved and the pros and cons of each option.
Topic 2: Development provider criteria
Understand your criteria to ensure that you end up with the best development provider for you.
Topic 3: Making a shortlist
Learn how to find development providers and filter the list down to the ones that are right for you.
Topic 4: Initial contact
This is a delicate operation as you are starting a relationship. You will need to ask lots of questions and may need to negotiate.
Topic 5: Check development provider documents & quote
There are lots of things to check for so it's critical that you get this right. You will also receive a quote that you need to check.
Topic 1: Strategy
Decide on the best funding strategy for you. This can be one or a mix of investment from an angel or VC, crowd funding, business loan or bootstrapped with your savings.
Topic 2: Pitch deck
Finalise your pitch deck with just the right amount of information that potential investors will want to see initially.
Topic 3: Pitch
Develop and practise your pitch ready to start pitching for investment.
The Software Startup: Funding-Ready Program will help you get your software startup fully ready to get funding/investment. If you've made a start already and need to get funding, it will ensure you take all necessary steps helping you maximise your chances of getting this quickly, potentially saving you tens of thousands of dollars in mis-steps and wrong turns.
Anyone who has started creating a software startup and needs funding/investment.
No prior experience creating startups is required
You just need the desire to succeed!
Note: You will need to have laid the foundation of your startup. See Software Startup: Foundation Program if you haven't done this yet.
Here's what people are saying
“I'm a non-technical founder and this program encapsulates Stuart’s 30 years of technical knowledge. I love how it takes you through step-by-step covering everything that's needed. It’s incredibly useful and made me feel like I'm in control - I could see the roadmap ahead of me. It enabled me to work in an organised fashion, making sure nothing was missed out. If I hadn't done this, I wouldn't be where I am today with my startup. I could've had lots of problems on the way and I think this has saved me a lot of money. I would definitely recommend it! My advice: think about what you are planning to create and use this program to do it.
“We utterly relied on the information in this program to convert our ideas into requirements documentation and a fully functioning platform. We were nervous about project delay and product documentation. The efficiency of the process delighted us - producing high quality documentation. This allowed us to pivot to a second product with both investor, customer and team confidence. Building platforms from scratch is hard. Fun comes from seeing ideas manifest quickly and consistently. I recommended the program without exception.
Data analytics startup
“Our data start-up spin-off, has become a better proposition for investors due to his expert due diligence and advice regarding the tech stack. Stuart is the epitome of a professional – exuding knowledge, expertise and common sense in equal measure and taking a personal interest in the outcome of his recommendations. Consider yourself lucky if you are fortunate enough to engage his time on your program!