Get all the guidance you need to help you get everything right from the start so that you can continue on your journey to your successful launch.
15 video lessons
8 key document templates
Weekly 1:1 advisory sessions
Weekly group coaching with experts and other founders on the same journey as you
Product-market-fit: This program starts you on your product-market-fit journey, guiding you through all the research and analysis you need to do into your potential market and competitors. You will be have conversations with potential customers to understand the problem and you solution and start gaining traction.
Co-founder(s): If you want or need one or more co-founder, the program will show you how to do this properly - ensuring you engage the co-founder(s) that are exactly right for you.
Funding preparation: Decide on your funding strategy and start preparing for this - including starting to identify and build relationships with potential investors.
Business setup: Get your actual business setup - including all the tools you need. Find out how to get legal advice specific to your needs so your business and software is ready to be fully compliant.
1:1 advice & group coaching: Each week, you'll have 1:1 advice to cover your exact needs in confidence. You'll also have access to group coaching where you can benefit from the experiences of other founders in your situation to support you with any questions or hurdles you have, helping you move forward and succeed as a founder, giving you the help, knowledge and confidence that you need to launch and grow your startup.
Stuart has 35+ years of experience creating 8 software startups with 21 products (11 million users) and 3 exits (8-figures). He's helped many other founders create their own startups (7-figures of investment secured).
This is exactly what will be covered in this course
Topic 1: Current employment
What you can, cannot, should and must do if you are currently employed.
Topic 2: Market research
How to research the market you are planning to enter so you are better placed to start your market fit.
Topic 3: Competitive analysis
How to find out about your potential competitors to help make business and product decisions.
Topic 4: SWOT analysis
Succinct instructions and a worksheet for identifying and using your strengths, weaknesses, opportunities and threats.
Topic 5: Partners
Should you go it alone or work with one or more partners? This topic discusses this important decision in depth
Topic 6: Investment
Do you need investment (or other form of funding)? This topic helps you decide and shows you how to get started with this.
Topic 7: Elevator pitch
An elevator pitch is so important to get right yet so many don't. This topic shows you the formula for creating a great pitch.
Topic 8: Business basics
There's a lot to do setting up your business. This topic takes you through the main steps, showing you what, why and how.
Topic 9: Getting legal advice
You will most likely need legal advice for various things. This topic explains this and how to prepare for getting that advice.
Topic 10: Brain dump
Have fun creating a brain dump of all your thoughts, ideas and questions. You can then use this to start structuring your business and software documentation.
Topic 11: Solution overview
Although easy to write, this is a very important document, used for many purposes to communicate your idea with investors, customers, partners, developers and more.
Topic 12: Plan of action
Creating a plan of action is so important yet rarely done. Use the template to create yours so you can stay on top of everything you need to do.
Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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Introduction to User Experience Design
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The Software Startup: Foundation Program will help you get your software startup started properly and all the necessary foundations laid. If you just have an idea or you've made a start already, it will ensure you take all necessary steps helping you move towards being funding- and launch-ready quickly, potentially saving you tens of thousands of dollars in mis-steps and wrong turns.
Anyone with an idea who wants to create a software startup
No prior experience creating startups is required
You just need the desire to succeed!
Here's what people are saying
Founder
InstaDoc
“I'm a non-technical founder and this program encapsulates Stuart’s 30 years of technical knowledge. I love how it takes you through step-by-step covering everything that's needed. It’s incredibly useful and made me feel like I'm in control - I could see the roadmap ahead of me. It enabled me to work in an organised fashion, making sure nothing was missed out. If I hadn't done this, I wouldn't be where I am today with my startup. I could've had lots of problems on the way and I think this has saved me a lot of money. I would definitely recommend it! My advice: think about what you are planning to create and use this program to do it.
Co-founder
Formation Games
“We utterly relied on the information in this program to convert our ideas into requirements documentation and a fully functioning platform. We were nervous about project delay and product documentation. The efficiency of the process delighted us - producing high quality documentation. This allowed us to pivot to a second product with both investor, customer and team confidence. Building platforms from scratch is hard. Fun comes from seeing ideas manifest quickly and consistently. I recommended the program without exception.
Co-founder
Data analytics startup
“Our data start-up spin-off, has become a better proposition for investors due to his expert due diligence and advice regarding the tech stack. Stuart is the epitome of a professional – exuding knowledge, expertise and common sense in equal measure and taking a personal interest in the outcome of his recommendations. Consider yourself lucky if you are fortunate enough to engage his time on your program!